How 99ba Came to Be Pakistan's Gaming Platform of Choice
The story of 99ba is really the story of Pakistani online gaming itself — a market that was underserved, poorly understood by international operators, and overdue for a platform that actually knew its audience. When 99ba was founded, the Pakistani online gaming space was dominated by platforms designed for European or Southeast Asian players, running payment systems that simply didn't work in Pakistan, offering customer support that operated in time zones completely misaligned with PST, and carrying game libraries with no meaningful local context whatsoever.
The founding team behind 99ba came from backgrounds spanning fintech, gaming technology, and digital media — with a shared understanding that the Pakistani digital consumer is sophisticated, mobile-first, and increasingly confident in using online platforms for entertainment and financial transactions. The explosion of JazzCash and EasyPaisa adoption across Pakistan provided the payment infrastructure the team needed. The growing appetite for PSL cricket betting, live casino games, and mobile-optimised slot experiences provided the product direction. 99ba was built at the intersection of both.
"Pakistani players had always had the appetite for this type of gaming. What they didn't have was a platform that respected their language, their payment methods, their sporting culture, and their expectation of fast, reliable service. 99ba was built to fix that gap."
— 99ba Founding TeamThe platform launched with a focused initial product — cricket betting with PSL-specific markets, backed by JazzCash and EasyPaisa deposits, and supported by a team of agents based in Karachi and Lahore who understood what Pakistani players were looking for. Player uptake in the first months significantly exceeded projections, particularly among players aged 21–40 in Karachi, Lahore, Islamabad, Faisalabad, and Rawalpindi. Word spread through exactly the kind of informal community channels that matter most in Pakistan — WhatsApp groups, social sharing, peer recommendations.
From that foundation, 99ba has grown methodically: adding a live casino powered by Evolution Gaming and Asia Gaming, introducing 500+ slot titles from PG Soft and Pragmatic Play, launching pool rummy tables and fisher game arcades, and building out an in-house customer support team that operates 24/7 and responds in an average of under 90 seconds. Today, 99ba serves over half a million registered players across Pakistan — and we're still very much in the early stages of what this platform can become.